@wpp, the London-based international advertising and pr giant enlisted the help of @Hoknetwork to gather the New York offices of several subsidiaries into a single location at 3 World Trade Center. The sheer size of the endeavor was the first hurdle, the space measuring in at 700,000 square feet and 14 floors. To meet the need for an innovative, creative habitat with maximum interconnectedness, HOK director of interior design Tom Polucci, assigned each subsidiary its own designer to provide it with a unique environment. Each company presented HOK about its culture, brand, and staff to ensure that the workspaces perfectly fit the ethos. Most of the square footage is devoted to flexible work space, conceived to provide utmost adaptability as needs evolve. While differing from company to company, these areas are all created from the same kit of parts, which includes such furnishings as sitting and standing desks, oval oak conference tables, and engulfing podlike chairs that take their cue from first-class airline seats.
📷: Eric Laignel
A @sandow publication.